With one Hustler already eliminated from mentorship, the investors turn their focus to customer outreach, as they tighten the screws on the remaining group of founders to see who will crack under the pressure. Tensions run high as Emma demands one team to trash their business plan, while another founder stresses over telling her boss about her side hustle. After hearing from potential customers, one founder struggles to face the fact that her businesses’ branding is not tracking with the public.