The episode kicks off with Shawn and Gus receiving a mysterious e-mail inviting them to the annual Cinnamon Festival in Dual Spires, a quirky Northern California town nearly invisible on the map. When they arrive the pair quickly find themselves embroiled in the mysterious death of local high school student Paula Merral. As Shawn and Gus unravel the many secrets of the town, they meet several local residents including town doctor/lawyer/veterinarian Donna Gooden, Sheriff Andrew Jackson, proprietors of the local diner Robert and Michelle Barker, the mysterious Woman with Wood and enigmatic bookish beauty Maudette Hornsby. The pool of suspects proves to be deeper than suspected as Shawn and Gus must work to figure out who killed Paula Merral.